Thursday, August 5, 2010
Monday, July 26, 2010
B-Schools All A-Twitter Over Social Media
As social media moves more mainstream, traditional MBA educations becomes more obsolete. So, like any good organization, the schools need to accept the change, and make it work for them, not against them. In this article found on the Businessweek website and written by Sommer Saadi, there is details about what changes schools are making to keep up with the times.
The article goes into details about placement rates of the top 30 MBA programs. A 12% drop off in the years from 2007 to 2009 is very concerning to the programs. In a search to figure out who is getting the jobs and what jobs they are getting it was uncovered that companies were hiring people with social media and online marketing experience. Most of the programs begin added classes to fill this gap.
In many cases, more then 3x the number of student allowed in the class where trying to register for the classes. The need was clear, and the demand was there. It's hard to tell a student you have prepared them accordingly for the current job market if your courses aren't teaching them skills needed for some of the fastest growing and highest paying careers. So, like Canisius Collage has done by offering an e-marking class, the top 30 MBA programs have begun to offer classes in online marketing and social media.
But what if your school is not offering courses like this? Well, a entire market has been formed of companies offering training and certification in social media. Check out Drury Universities social media certification program (and yes, it is offered online).
Students are flocking to these courses to add them to their resumes and credentials. It is simple to see how this technology reshaped both the job market and much of the higher educational structure. MBA programs may start to see a drop in applications if they don't add social media and e-marking classes to their curriculum.
You can see a great example of social media being used at a new website being developed as we speak. Check it out (under construction): Collage the World
http://e-marketingclass.blogspot.com/2010/07/b-schools-all-twitter-over-social-media.html
http://www.businessweek.com/bschools/content/jul2010/bs20100726_143420.htm
http://search.yahoo.com/search;_ylt=Aqq8vkvk20Ryhon0.7JJpMSbvZx4?p=social+media+courses&toggle=1&cop=mss&ei=UTF-8&fr=yfp-t-892
http://socialmediacertificate.net/
http://www.collagetheworld.com
The article goes into details about placement rates of the top 30 MBA programs. A 12% drop off in the years from 2007 to 2009 is very concerning to the programs. In a search to figure out who is getting the jobs and what jobs they are getting it was uncovered that companies were hiring people with social media and online marketing experience. Most of the programs begin added classes to fill this gap.
In many cases, more then 3x the number of student allowed in the class where trying to register for the classes. The need was clear, and the demand was there. It's hard to tell a student you have prepared them accordingly for the current job market if your courses aren't teaching them skills needed for some of the fastest growing and highest paying careers. So, like Canisius Collage has done by offering an e-marking class, the top 30 MBA programs have begun to offer classes in online marketing and social media.
But what if your school is not offering courses like this? Well, a entire market has been formed of companies offering training and certification in social media. Check out Drury Universities social media certification program (and yes, it is offered online).
Students are flocking to these courses to add them to their resumes and credentials. It is simple to see how this technology reshaped both the job market and much of the higher educational structure. MBA programs may start to see a drop in applications if they don't add social media and e-marking classes to their curriculum.
You can see a great example of social media being used at a new website being developed as we speak. Check it out (under construction): Collage the World
http://e-marketingclass.blogspot.com/2010/07/b-schools-all-twitter-over-social-media.html
http://www.businessweek.com/bschools/content/jul2010/bs20100726_143420.htm
http://search.yahoo.com/search;_ylt=Aqq8vkvk20Ryhon0.7JJpMSbvZx4?p=social+media+courses&toggle=1&cop=mss&ei=UTF-8&fr=yfp-t-892
http://socialmediacertificate.net/
http://www.collagetheworld.com
Monday, July 12, 2010
The Facebook Opportunity - For e-marketing class
The Facebook Opportunity - David F. Carr, Forbes.com
This article touches on several different aspects of Facebook marketing. The good: Companies are able to learn more about their clients and send more relevant information to them. The bad: Like pop-up ads, there is a fear that targeted marketing could begin to have a negative view by consumers. The ugly: Many are begining to revolt against the processes Facebook uses insisting it is intrusive and puts their privacy at risk (I smell lawsuits).
As Facebook grows, new ways to make money off it emerge everyday. If your company relies solely on Facebook for its business, like Zynga, if your company is new to Facebook and using it for marketing like Ford, or if they are just using it check the backgrounds of potential employees like KPMG UK, money can be made, or saved using this technology.
So how are companies benefiting? Entrepreneur.com has gone ahead and outlined the top 10 Ways a Facebook Fan Page Helps Your Business. In this article you will see several obvious ways such as "strengthen customer relations," to less obvious things like "improve SEO (search engine optimization.)"
If the ten profit increasing and customer satisfaction targets in the article aren't enough, employers are also looking to save money when hiring using Facebook. As CollegeRecruiter.com outlines, employers are doing background checks before and after interview candidates. Employers are able to use a simple cost of turnover calculation to figure out cost of hiring the wrong person for a job. Using Facebook as an addition and free background check, they could increase the chances of hiring the right person, or better yet, not hiring the wrong person.
It's easy to the benefits Facebook brings to the business world, however, sometimes the dangers are not so easy to measure. Facebook has openly admitted to security breaches where personal information was compromised. Yahoo News write an article about Facebook refusing to change some securty policies in response to protests by Privacy Groups that have sprung up all over Facebook. These negative views have potential to hurt business that do business on and/or with Facebook. However, the negative impact at this point is too small to measure.
So, it is safe to say that Facebook can be your best friend, or your worst enemy. Depending on how you use it, and how much your business relies on it, you may see great fortune, or, with trend changes, great defeat. It is important to stay with the times and understand that Facebook evolves more each day and needs constant attention and adaptation.
Enjoyed this? Check out more articles on E-Marketing here ---> E-Marketing Blog
http://www.forbes.com/2010/06/14/internet-social-media-technology-facebook.html?feed=rss_popstories
http://www.zynga.com/
http://www.facebook.com/ford?ref=search
http://www.facebook.com/KPMGRecruitment?ref=search
http://www.entrepreneur.com
http://www.entrepreneur.com/microsites/websmarts/article204492.html
http://www.collegerecruiter.com/weblog/2008/12/more_employers.php
http://www.caliperonline.com/cost-of-turnover.asp
http://news.yahoo.com/s/nf/20100618/bs_nf/73937
http://news.yahoo.com
http://news.yahoo.com/s/nf/20100618/bs_nf/73937
http://www.facebook.com/#!/privacycampaign?ref=ts
http://e-marketingclass.blogspot.com/
This article touches on several different aspects of Facebook marketing. The good: Companies are able to learn more about their clients and send more relevant information to them. The bad: Like pop-up ads, there is a fear that targeted marketing could begin to have a negative view by consumers. The ugly: Many are begining to revolt against the processes Facebook uses insisting it is intrusive and puts their privacy at risk (I smell lawsuits).
As Facebook grows, new ways to make money off it emerge everyday. If your company relies solely on Facebook for its business, like Zynga, if your company is new to Facebook and using it for marketing like Ford, or if they are just using it check the backgrounds of potential employees like KPMG UK, money can be made, or saved using this technology.
So how are companies benefiting? Entrepreneur.com has gone ahead and outlined the top 10 Ways a Facebook Fan Page Helps Your Business. In this article you will see several obvious ways such as "strengthen customer relations," to less obvious things like "improve SEO (search engine optimization.)"
If the ten profit increasing and customer satisfaction targets in the article aren't enough, employers are also looking to save money when hiring using Facebook. As CollegeRecruiter.com outlines, employers are doing background checks before and after interview candidates. Employers are able to use a simple cost of turnover calculation to figure out cost of hiring the wrong person for a job. Using Facebook as an addition and free background check, they could increase the chances of hiring the right person, or better yet, not hiring the wrong person.
It's easy to the benefits Facebook brings to the business world, however, sometimes the dangers are not so easy to measure. Facebook has openly admitted to security breaches where personal information was compromised. Yahoo News write an article about Facebook refusing to change some securty policies in response to protests by Privacy Groups that have sprung up all over Facebook. These negative views have potential to hurt business that do business on and/or with Facebook. However, the negative impact at this point is too small to measure.
So, it is safe to say that Facebook can be your best friend, or your worst enemy. Depending on how you use it, and how much your business relies on it, you may see great fortune, or, with trend changes, great defeat. It is important to stay with the times and understand that Facebook evolves more each day and needs constant attention and adaptation.
Enjoyed this? Check out more articles on E-Marketing here ---> E-Marketing Blog
http://www.forbes.com/2010/06/14/internet-social-media-technology-facebook.html?feed=rss_popstories
http://www.zynga.com/
http://www.facebook.com/ford?ref=search
http://www.facebook.com/KPMGRecruitment?ref=search
http://www.entrepreneur.com
http://www.entrepreneur.com/microsites/websmarts/article204492.html
http://www.collegerecruiter.com/weblog/2008/12/more_employers.php
http://www.caliperonline.com/cost-of-turnover.asp
http://news.yahoo.com/s/nf/20100618/bs_nf/73937
http://news.yahoo.com
http://news.yahoo.com/s/nf/20100618/bs_nf/73937
http://www.facebook.com/#!/privacycampaign?ref=ts
http://e-marketingclass.blogspot.com/
Thursday, July 8, 2010
Subscribe to:
Posts (Atom)