B-Schools All A-Twitter Over Social Media

As social media moves more mainstream, traditional MBA educations becomes more obsolete. So, like any good organization, the schools need to accept the change, and make it work for them, not against them. In this article found on the Businessweek website and written by Sommer Saadi, there is details about what changes schools are making to keep up with the times.

The article goes into details about placement rates of the top 30 MBA programs. A 12% drop off in the years from 2007 to 2009 is very concerning to the programs. In a search to figure out who is getting the jobs and what jobs they are getting it was uncovered that companies were hiring people with social media and online marketing experience. Most of the programs begin added classes to fill this gap.

In many cases, more then 3x the number of student allowed in the class where trying to register for the classes. The need was clear, and the demand was there. It's hard to tell a student you have prepared them accordingly for the current job market if your courses aren't teaching them skills needed for some of the fastest growing and highest paying careers. So, like Canisius Collage has done by offering an e-marking class, the top 30 MBA programs have begun to offer classes in online marketing and social media.

But what if your school is not offering courses like this? Well, a entire market has been formed of companies offering training and certification in social media. Check out Drury Universities social media certification program (and yes, it is offered online).

Students are flocking to these courses to add them to their resumes and credentials. It is simple to see how this technology reshaped both the job market and much of the higher educational structure. MBA programs may start to see a drop in applications if they don't add social media and e-marking classes to their curriculum.

You can see a great example of social media being used at a new website being developed as we speak. Check it out (under construction): Collage the World

http://e-marketingclass.blogspot.com/2010/07/b-schools-all-twitter-over-social-media.html
http://www.businessweek.com/bschools/content/jul2010/bs20100726_143420.htm
http://search.yahoo.com/search;_ylt=Aqq8vkvk20Ryhon0.7JJpMSbvZx4?p=social+media+courses&toggle=1&cop=mss&ei=UTF-8&fr=yfp-t-892
http://socialmediacertificate.net/
http://www.collagetheworld.com